Enchantea — Afghan Saffron Tea
Branding & Packaging • Cultural Product Design • Student Project
Project Overview
Enchantea reimagines Afghan tea culture for a global audience. The identity blends the warmth of saffron reds and carpet motifs with a clean, modern presentation across hot and cold beverages, rigid boxes, tea sachets, and powdered-milk companion packets.
Concept & Visual Language
The name Enchantea combines enchant + tea to suggest a sensory ritual. Visual decisions honor Afghan heritage through ornamental borders inspired by hand-woven carpets and a lotus-like floral emblem that centers the logotype.
Product Line
Packaging System
Dielines & Flats
Flat artwork prepared for print with clear margins and scale callouts. Files were organized for vendor-ready production and test prints.
Final Photos
Designer Reflection
“This project celebrates Afghan hospitality and the sensory ritual of tea. My goal was to balance cultural richness with a premium, globally legible system — consistent across tiny sachets, curved cans, and giftable rigid boxes.”